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Research papers

Give them what they want

Over the past year, MORI Social Research Institute has been working closely with the Neighbourhood Renewal Unit (part of the Office of the Deputy Prime Minister) and the Office of National Statistics to help develop a better understanding of the...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Jaime Rose, Margaret Callaghan
Company: Ipsos MRBI
May 9, 2004
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Citation

Rose and Callaghan (2004a, May 09). Give them what they want. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/give-them-what-they-want


Research papers

Net impact

The European public sector is faced with significant pressure to more efficiently deliver citizen services and simultaneously make their services available online.With a spectrum of pending public sector initiatives, including the European...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Andrew Elder, Scott Brown, Douglas Frosst
May 9, 2004
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Citation

Elder, Brown and Frosst (2004a, May 09). Net impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/net-impact


Research papers

The way we drink

This paper describes the research conducted in 2003 to inform the development of a social marketing and public education programme to promote 'more moderation and less harm' among New Zealand drinkers.The paper provides a brief summary of the...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Pete McMillen, Sandra Kirby
May 9, 2004
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Citation

McMillen and Kirby (2004a, May 09). The way we drink. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-way-we-drink


Research papers

Migrating consumer research to public policy

This paper presents an approach to sensitive social issues such as terrorism, genetically modified foods, obesity, etc., using state of the art research typically used among consumers: conjoint measurement and segmentation.Rather than relying on...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Hollis Ashman, Howard R. Moskowitz, Ira Teich
Company: Moskowitz Jacobs Inc.
May 9, 2004
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Citation

Ashman, Moskowitz and Teich (2004a, May 09). Migrating consumer research to public policy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/migrating-consumer-research-to-public-policy